9:30 AM
PERFORMANCE MINDSET
RELEASE YOUR INNER SALES DEMON
Get out of your own way. Build the confidence, intent and energy to start the conversation, ask the question and actually follow up.
01
THE FOUNDING EVENT
STOP WINGING IT.
BUILD THE PLAN.
One loud, practical, properly useful day to build the sales strategy that will drive your business in 2027.
- TUE 1 DEC 2026Sydney
- 9:30AM TO 5:30PMStrategy day
- $50012-month membership included
HEY
MATE.
MATE.
SALES
STRATEGY
BUILT.
STRATEGY
BUILT.
NOT LEARNT.
NOT DISCUSSED.
BUILT.
NOT DISCUSSED.
BUILT.
LET'S GET ONE THING STRAIGHT.
YOU ARE COMING TO LEARN HOW TO BUILD A SALES STRATEGY.
In the room. On the day. For your actual business.
WHAT'S ON
ONE DAY.
PLENTY OF FORWARD MOTION.
10:30 AM
THE MAIN EVENT
BUILD YOUR 2027 SALES STRATEGY
Review 2026, set the targets, choose the markets, sharpen the offers, map the pipeline and lock in the activity that will move the numbers.
02
4:15 PM
MAKE IT REAL
LOCK IN YOUR FIRST 90 DAYS
Turn the annual strategy into clear priorities, actions and numbers for January, February and March. Leave knowing exactly what happens next.
03
6:30 PM
OPTIONAL · $60
THE SELL MATES AFTER-PARTY
Food, drinks, music, proper conversations and questionable banter. The workbooks close. The relationships keep going.
04
Full Sell Mates workshop runs from 9:30 am to 5:30 pm. Final session timings may move slightly on the day because humans are involved.
WHAT YOU'LL BUILD
YOUR SALES PLAN.
NOT OUR POWERPOINT.
By 5:30 pm, the thinking is done and the next move is clear.
THE HONEST REVIEW
What worked in 2026, what didn't, where the money came from and where good opportunities went to die.
THE 2027 TARGETS
Your annual and quarterly revenue targets, backed by the sales numbers required to reach them.
THE RIGHT CUSTOMERS
Who you actually want to work with, who needs what you sell and who you can stop wasting time chasing.
THE LEAD PLAN
Where opportunities will come from, what activity must happen and who is responsible for making it happen.
THE PIPELINE MATHS
How many conversations, opportunities and proposals you need to hit the target without relying on vibes.
THE FIRST 90 DAYS
Clear priorities, actions, milestones and accountability for the first quarter of 2027.
THE ROOM
ENERGY UP.
GUARD DOWN.
BUSINESS ON.
Meet, network and become mates with hundreds of business owners from across Australia. Potential customers. Suppliers. Referral partners. Collaborators. People who understand the strange little adventure of running a business.
“SO, WHAT DO YOU DO?”
Only this time, the conversation might actually go somewhere.
Only this time, the conversation might actually go somewhere.
GOOD PEOPLE.
REAL BUSINESS.
ZERO AWKWARD SPEED-DATING.
REAL BUSINESS.
ZERO AWKWARD SPEED-DATING.
THE NO-BULLSHIT PROMISE
THERE IS NO SALES PITCH AT THE END. EVER.
No surprise upgrade. No back-of-room sales team. No countdown timer. No sprinting to the back while inspirational music plays.
You have already bought the thing. Your founding ticket includes the event and your 12-month Sell Mates Base Membership. We are there to help you build your sales strategy, not warm you up for another sale. Sell Mates events will never finish with a pitch or an upgrade.
The optional after-party is offered right here on the page, like civilised people.
YOUR FOUNDING MEMBERSHIP
THE FIRST DAY IS JUST THE START.
Your $500 founding ticket also makes you a Sell Mate for the next 12 months.
PLAN
Build your annual sales strategy and first 90-day execution plan.
FIX
Review the results, find the leaks and optimise your sales process.
SELL
Sharpen sales conversations, follow-up, negotiation and conversion.
SCALE
Clean the pipeline, remove the drag and attack the final quarter.
ALSO INCLUDED
- ✓ Four full-day Sell Mates workshops
- ✓ Monthly accountability circles
- ✓ Quarterly resources and planning tools
- ✓ Member directory and Buy & Sell portal
- ✓ Event matching and useful introductions
- ✓ A national community of good business owners
THIS IS FOR YOU IF
YOU'RE GREAT AT THE THING.
SELLING IT FEELS HIT-AND-MISS.
- You want steadier revenue and fewer “where the hell is the next job coming from?” moments.
- Your sales strategy currently lives in your head, a half-finished spreadsheet or nowhere at all.
- You want a simple process you can actually use.
- You want accountability, useful introductions and people around you who are getting on with it.
- You prefer practical action to expensive consultant theatre.
- You are willing to do the work and have a laugh while you do it.
THE FOUNDING OFFER
PAY $500.
BUILD THE PLAN.
GET THE YEAR.
FOUNDING TICKET
$500
Includes a 12-month Base Membership, normally $990.
- 1 December strategy day
- Four quarterly workshops
- Monthly accountability
- Member portal and directory
- Matching and introductions
- Founding Sell Mate status
Save $490. No hidden upgrade waiting inside.
OPTIONAL ADD-ON
$60
THE AFTER-PARTY
Food, drinks, music, mates and significantly less responsible handwriting.
FAIR QUESTIONS
THE STUFF YOU'LL ASK BEFORE BUYING.
Is the 12-month membership really included?
Yes. Your $500 founding ticket includes the 1 December event and a complete 12-month Sell Mates Base Membership, normally $990.
Do I need to have a sales team?
No. The day works whether you lead a team or you are the owner, salesperson and entire revenue department rolled into one slightly overworked human.
Will you try to sell me something else?
No. There is no sales pitch or upgrade presentation. The optional $60 after-party ticket is available when you register. That is it.
What should I bring?
Your laptop, your current numbers, an open mind and the willingness to make decisions. We will bring the energy.
Where is it?
Sydney. The final venue will be announced shortly.
1 DECEMBER 2026 · SYDNEY
2027 IS COMING.
HAVE A PLAN.
You don't need more information. You need clarity, action, accountability and good people around you.
BUILD MY 2027 SALES PLAN