WHO TO LOOK FOR
The people who actually need what you sell. Not everyone. Not “business owners”. Not whoever wandered past your stand at the expo holding a free tote bag.
YOUR CURRENT SALES STRATEGY
“BE GOOD AT STUFF
AND HOPE SOMEONE
NOTICES.”
Let’s fix that. A whole year of getting your sales sorted, surrounded by a few hundred business owners who'll buy off you, refer you, and give you grief until you do the thing you said you'd do.
- $500Your first year. Normally $990.
- 4 DAYS OUTSydney, Melbourne, Gold Coast, Brisbane
- 1ST DEC 2026Your year kicks off in Sydney
HEY
MATE.
MATE.
A YEAR
OF GOOD
SELLING?
OF GOOD
SELLING?
NOT A SEMINAR.
NOT A FUNNEL.
A PROPER MEMBERSHIP.
NOT A FUNNEL.
A PROPER MEMBERSHIP.
LET'S GET ONE THING STRAIGHT.
YOU'RE NOT BUYING A DAY. YOU'RE GETTING A YEAR.
Four workshops, a portal full of people who need what you sell, and five mates a quarter who won't let you coast. What you're actually buying is a business that sells properly and a few hundred people who want you to win. Kicks off 1st December.
THE ACTUAL PROBLEM
YOU'VE GOT EVERYTHING.
EXCEPT A DUCK.
You've got the branding. The website. The photo shoot nobody asked for. The content calendar with eleven unposted reels sitting in it. What you've actually got is a sales problem, because you haven't got a sales process, a sales strategy, or a clue where next month's work is coming from.
Everyone's busy getting their ducks in a row. Go and get a duck. Then go and get another one. Congratulations, that's a row.
Every bit of sales consistency comes from process and strategy. That's it. Know these four things and selling stops being a mood and starts being maths.
SORT MY SALES OUTTakes about ninety seconds.
WHAT TO SAY
Words that make someone lean in, instead of nodding politely while quietly deciding what they're having for lunch.
WHAT TO OFFER, AND WHEN
An offer built so people actually want it, and the timing that stops you pitching in week one like an over-excited labrador.
HOW MANY YOU NEED
The number of conversations it takes to hit your number. Once you know it, you can stop praying and start counting.
AND IF YOU'VE GOT A TEAM.
YOUR SALESPEOPLE CAN'T RUN A SALES DEPARTMENT THAT DOESN'T EXIST.
Great salespeople are people people. Hand one no process, no strategy and no training and you've bought yourself an expensive mess with a very good handshake. Half of Australian businesses don't make it past four years. We would very much like that not to be you.
WHAT YOU ACTUALLY GET
THREE THINGS.
ALL YEAR LONG.
$500 FOR YOUR FOUNDING YEAR.
THEN $990 A YEAR.Roughly what the rest of the industry charges you for a lanyard and a buffet.
THE DAYS
Four full days a year, live, in person, four cities. Loud, useful, and you finish the work in the room instead of promising yourself you'll do it Sunday. Recordings go in the portal for when life gets in the way.
THE PORTAL
Member directory, Buy & Sell marketplace with AI matching, the Learning Annex and every tool we build. Hundreds of businesses who might need exactly what you sell, in a list you can search. Still being built. It’ll be live before the first event on 1st December.
THE NAGGERS
Five other members, matched to you every quarter. Six of you across the country, swapping work, buying off each other, and politely asking why you still haven't rung that lead back.
THE FOUR DAYS
ONE A QUARTER.
ONE PER CITY.
Same crew, different job each time. You need a plan every year, the process tuned every year, and your skills sharpened every year. Funny how nobody mentions that bit.
PLAN
Build your sales strategy for the year and your first 90 days.
FIX
Check the results, find where the money's leaking, patch the holes.
SELL
The big one. Skills, conversations, conversion, sales tables, and a NOBS afterparty that gets properly out of hand.
SCALE
Systems, team and growth, with guest speakers who are not allowed to pitch you a single thing.
ALSO INCLUDED
- ✓ Recordings of the workshops, in the portal
- ✓ Five accountability mates, rematched every quarter
- ✓ Your strategy, process and training docs, all in one spot
- ✓ Buy & Sell with AI matching, so people can find you (portal live before 1st December)
- ✓ Introductions that actually go somewhere
- ✓ A national room full of owners who are getting on with it
You can buy time with us one on one if you really want to. We'd rather you didn't need to though.
YEP, SIGN ME UP$500 for the whole year.
THE NOBS PROMISE
THERE IS NO SALES PITCH AT THE END. EVER.
Here's how the rest of the industry runs it. You pay five grand for three days. You turn up to build your sales strategy. You spend a quarter of it being sold the Titanium Program. Then the Platinum Titanium Program. Then the Diamond Phoenix Platinum Titanium Inner Circle Legacy Mastermind, which is thirty grand, runs on a beach, and comes with a branded water bottle.
You didn't hand over five grand to get sold to. You handed it over to get your work done. So we don't do that. Nobody gets on our stage to pitch you, and that includes us. No upgrade. No back-of-room team. No countdown timer. No sprinting to the back of the room while inspirational music plays.
Disclaimer: our sponsors get ten or twenty minutes to teach you something useful and then tell you how to work with them. They pay for the room you're sitting in, and we only take sponsors that every single business in the room can actually use. So you're gonna have to cop that one.
The optional NOBS Afterparty is a tick box at checkout, like civilised people. NO BS all day. NOBS at 6:30. Get it? … Get it?
DAY ONE · 1ST DECEMBER · SYDNEY
YOUR YEAR STARTS
WITH A PLAN.
9:30 AM
PERFORMANCE MINDSET
RELEASE YOUR INNER SALES DEMON
Get out of your own way. The confidence, intent and energy to start the conversation, ask the question, and actually follow up instead of sitting there hoping they call you.
01
10:30 AM
THE MAIN EVENT
BUILD YOUR 2027 SALES STRATEGY
Review 2026, set the targets, pick the markets, sharpen the offers, map the pipeline and lock in the activity that actually moves the numbers.
02
4:15 PM
MAKE IT REAL
LOCK IN YOUR FIRST 90 DAYS
Turn the year into clear priorities, actions and numbers for Jan, Feb and March. You leave knowing exactly what happens Monday.
03
6:30 PM
OPTIONAL ADD-ON · $60
THE NOBS AFTERPARTY
Food, drinks, music, proper conversations and questionable banter. The workbooks close. The relationships keep going.
04
Runs 9:30am to 5:30pm. Timings might shift a bit on the day, because humans are involved. Then we do it all again in March, June and September.
GRAB MY SPOT · $500That covers the day and the other eleven months.
WHAT YOU'LL BUILD ON DAY ONE
YOUR SALES PLAN.
NOT OUR POWERPOINT.
By 5:30pm the thinking is done and the next move is obvious. You built it, so there's a decent chance you'll actually use it.
BUILD MINE$500 for the year. Go on.
THE HONEST REVIEW
What worked in 2026, what didn't, where the money came from, and where perfectly good opportunities quietly went to die.
THE 2027 TARGETS
Your annual and quarterly revenue targets, backed by the sales numbers you'll need to actually hit them.
THE RIGHT CUSTOMERS
Who you actually want to work with, who needs what you sell, and who you can politely stop wasting your Tuesdays on.
THE LEAD PLAN
Where the opportunities come from, what has to happen, and whose name is on the hook for making it happen.
THE PIPELINE MATHS
How many conversations, opportunities and proposals you need to hit the target, without relying on vibes and a good feeling about March.
THE FIRST 90 DAYS
Clear priorities, actions, milestones and accountability for the first quarter of 2027.
THE ROOM
LEAVE YOUR WANKER
AT THE DOOR.
Not a figure of speech. You get handed a card when you register. At the door, someone will ask you where your wanker is. You put it in the basket, you walk in, and a room full of grown adults starts the day laughing at themselves. Works every single time.
Then you meet someone properly. Name, business, what you do, one thing you reckon is great about them, and one bit of grief. House rules. Nobody stands in the corner nursing a lukewarm coffee at a Sell Mates event.
There's no production company, no smoke machine and no bloke on a drum kit to make you feel something. There's lights, a Spotify playlist with some questionable choices on it, and a few hundred people having a really good day.
I'M INWanker optional. Card details required.
“SO, WHAT DO YOU DO?”
Only this time the conversation goes somewhere, because half the room needs what you sell.
Only this time the conversation goes somewhere, because half the room needs what you sell.
GOOD PEOPLE.
REAL BUSINESS.
ZERO AWKWARD SPEED-DATING.
REAL BUSINESS.
ZERO AWKWARD SPEED-DATING.
THIS IS FOR YOU IF
YOU'RE BRILLIANT AT THE THING.
SELLING IT IS THE BIT YOU'RE WINGING.
SOUNDS LIKE MEJoin the mates. $500 for the year.
- You want steadier money and fewer “where the hell is the next job coming from” weeks.
- Your sales strategy is currently “talk to some people and hopefully one of them buys something”.
- You've hired a salesperson, watched them run around like a headless chook, and quietly wondered where your money went.
- You want mates around you who'll buy from you, refer you, tell you the truth and have a laugh while they do it.
- You'd rather do the work than watch someone perform on a stage.
- You can take a bit of grief, and you're keen to give some back.
WHO IS RUNNING THIS
YOUR PROFESSIONAL
IDIOTS.
Every event like this has an About Us page full of words like passionate, journey and thought leader. Yeah, nah. Here's ours.
ANDREW COMINOS
Founder, Project Remarkable and Remarkable Rooms
Head of Uncomfortable Conversations
- I started out knocking on strangers' doors. Lasted over a year, which is about eleven months longer than most humans, then talked twenty other people into doing it with me. Leadership, or a cry for help. Take your pick.
- Then Godfreys. I was one of their best sellers, so they made me a team leader, then an area manager, then the national sales trainer. That's 500 odd staff learning how to sell from me. You're welcome. Or I'm sorry. Depends which side of the counter you were standing on.
- After that I ran sales for a few different companies, then went out on my own and built The Results Guys. Six years. No lanyard, nobody else's logo on my shirt.
- Since then I've built sales processes for hundreds of businesses. The ones that actually move the numbers, not the ones that end up in a folder called Sales Process FINAL v3 (use this one).
- Then it all caught up with me. Numbers were great, everything else was a mess. Burnt out, out of shape, all in on the business and barely showing up to my own life. So I rebuilt the lot. Habits, training, the conversations I'd been dodging for years, and mountains. Actual mountains. Turns out therapy has a summit now.
- That's why I coach. I'm not interested in you making a fortune if it costs you everything else. Have both. I'll be annoying about it.
“Turns out the difference between winning and losing in the sales room is asking the right bloody question. Who'd have thunk it.”
AARON SMITH
Founder, Morphability
Creator of Whatever Title He Wants Today
- My title at Morphability is Governor of Growth. My LinkedIn says Creator of Opportunities. My wife says “he’s on another call.” Hers is the one that’s never been wrong.
- Decades running sales for tech businesses across Australia and New Zealand. Account manager up to running the whole thing, in a market where everyone sells the same kit and swears theirs is different.
- Most of that was inside MSPs like Correct Solutions and Orro, in rooms full of brilliant engineers who’d sooner eat the keyboard than ask a client for money. Fixing that gap turned into the job.
- These days I also run a sales leadership peer group for The IT Nation. Other companies pay me to teach their sales leaders how to lead sales. I’ve stopped pointing out how funny that is. Mostly.
- I started Morphability in 2022 to fix broken sales engines, then kept pulling the thread into pricing, product, ops and leadership. The thread never stops where you think it will.
- Blended household, seven kids, two dogs. A room full of business owners arguing about pipeline is the calm part of my week. It’s also the part where someone’s numbers actually change. That’s why I keep showing up.
“Turns out ‘we have a sales problem’ is rarely a sales problem.”
Between us we've been doing this longer than we'd care to admit. A few thousand sales conversations, one door knocking career nobody should repeat, a handful of businesses built, and a proper allergy to anyone who pitches from the back of a room. On 1st December we point the lot of it at your business.
ALRIGHT, LET'S GOJoin the mates. $500 for your first year.
HOW THIS WORKS
THE ENTIRE
JOINING PROCESS.
We did warn you it was a no-brainer. No application. No discovery call. No forty minute “strategy session” with a closer named Brayden.
LFG · $500 FOR THE YEARIt's five hundred bucks. What are you waiting for?
CLICK THE LINK
The big lime one. You've walked past about six of them already.
SEE THAT IT'S $500 FOR THE YEAR
Four full days, the portal and five mates a quarter. For the year. Not the day. The year.
GO “HOLD ON, HOW IS IT THAT CHEAP?”
Because we'd rather have 10,000 mates than 50 victims. We want you to win. That's the whole catch.
JOIN THE MATES
Card details, tick the afterparty if you're in, done. You're a Sell Mate.
SEE YOU AT AN EVENT
Sydney, 1st December. Bring your laptop, your numbers and your sense of humour.
THE FOUNDING OFFER
PAY $500.
GET THE YEAR.
LET'S BLOODY GO.
FOUNDING MEMBERSHIP
$500
Your first 12 months, normally $990. See you on 1st December.
OPTIONAL ADD-ON · $60
THE NOBS AFTERPARTY
All day we run it with NO BS. At 6:30 we drop the space bar and become NOBS. Food, drinks, music and questionable banter. Tick it on the sign-up form if you're in.
- Four full-day workshops, recordings in the portal
- The member portal, directory and Buy & Sell, live before 1st December
- Five accountability mates every quarter
- AI matching and introductions
- Every tool, template and resource we build
- Founding Sell Mate status, which we will never shut up about
$500 today covers your first 12 months and the 1st December event. Your membership runs 1 December 2026 to 30 November 2027, whenever you buy. After that it continues at $990 a year until you cancel. We email you 60 days before every renewal, and you can cancel any time up to 30 days before it renews. Cancel later than that and it still ends on the renewal date, we just refund you. Membership Terms.
It's five hundred bucks for a whole year. Put your card details in, you numpty.
Am I buying a day or a year?
A year. Your $500 makes you a Sell Mate for 12 months. That's four full-day workshops, the member portal, and five accountability mates every quarter. The 1st December day in Sydney is where your year starts, not what you're paying for.
Why is it so cheap? What's the catch?
There's no catch. We'd rather have 10,000 mates than 50 victims. We built this because we want Australian businesses to sell better and stop going broke, and you can't do that at five grand a pop. That's it. That's the whole reason.
Will you try to sell me something else?
No. Nobody pitches from our stage except the sponsors, and they have to teach you something useful first. There is no Gold tier. No Platinum tier. No Titanium Diamond Phoenix Inner Circle Legacy Mastermind with a branded water bottle. The optional $60 NOBS Afterparty is a tick box when you register. That's the lot.
Do I have to go to all four workshops?
Nope. Come to what you can get to, and the recordings go in the portal. That said, the more days you turn up to, the more people know you, the more people buy from you, and the more money you make. The room is the point. Be in the room.
Do I need to have a sales team?
Nope. It works whether you lead a team or you're the owner, the salesperson and the entire revenue department rolled into one slightly overworked human.
What's actually in the portal?
A member directory, a Buy & Sell marketplace with AI matching so members can find exactly who they need, the Learning Annex full of sales training, your own strategy and process documents, and the accountability matching. It's working for you between events, which is most of the year. Fair warning: it isn't live yet. We're building it right now and it will be up and running before the first event on 1st December.
What should I bring?
Your laptop, your current numbers, an open mind and a willingness to make decisions. We'll bring the energy, the lights and a Spotify playlist of questionable taste.
Where is it?
Sydney for 1st December, venue announced shortly. After that we move around: Melbourne in March, Gold Coast in June, Brisbane in September. We'll give you plenty of notice each time.
YOUR YEAR STARTS 1ST DECEMBER · SYDNEY
BUSINESS CAN BE LONELY.
SELLING CAN BE HARD.
You don't need more information. You need a plan, a process, and a few hundred good people around you doing exactly the same thing. Come and be a mate.
JOIN THE MATES · $500